To coach entrepreneurs in the business of specialty food distribution who are passionate about their gourmet product. To create a network of professionals who support clients’ values and needs.
I bring 35 years of sales and marketing experience in the specialty food trade to my coaching and consulting business, which I started in 2001. Since 2001, I have assisted more than 100 companies in creating and implementing their strategic growth plans.
Prior to establishing my own business, I had been vice president of sales and marketing for a 150 year-old tea company, an upscale confectionary importer, and a boutique winery’s olive oil and wine vinegars.
I have a bachelor’s degree
in retail business from the Rochester Institute of
Technology, studied at the Culinary Institute of
I have conducted numerous workshops and webinars on sales and marketing subjects for the National Association of the Specialty Food Trade. An expert in ACT! contact management software, I am a previous co-facilitator the monthly Tampa Bay ACT! Users meetings. I also serve on the board of the Greater Sarasota Coaches Alliance, and am active in the Greater Sarasota Slow Food Chapter.
What You Get from
Working with Deb…
Integrity and confidentiality
Support from a peer in defining and attaining your goals
Customized solutions based on your niche and goals
An analytical, unbiased outside view of your business plans and processes
Maximize business with profitable customers
Insider’s knowledge of how the specialty food business works
- Learn the lingo and the norms of how to conduct business
- Be confident that you can negotiate effectively
Networking and introductions to a wide range of industry contacts
Assistance with developing business systems, streamlining operations and hiring the right people
Identifying the correct channels to market and broadening distribution
Building your brand to attract quality brokers and outlets
Saving money by avoiding inappropriate expenditures
Sales and marketing strategies, budgets and timelines
Pricing products appropriately—get what you’re worth
Having a little fun while you’re at it