Books and
Educational Resources

The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg

The Trusted Advisor by David Maister

How to Become a Rainmaker by Jeffery Fox

Every business needs revenue, but not everyone is up to the job of going out and shooting bear. And why are the bear hunters often so difficult? This insightful look at top sales people will help you excel as one or to understand the person who can bring in the all important dollars you need to be successful.

Customer Loyalty by Jill Griffin

This terrific explanation of how to gain and then grow your customers explains why it is more profitable to keep a good customer than to constantly strive for new customers.

Blue Ocean Strategies by W. Chan Kim & Renee Mauborgne

Learn how to create new markets for your product rather than join the bloodbath of competition that is all targeting the same consumers. This is the ultimate thinking-outside-the-box tome.

Stop Telling, Start Selling by Linda Richardson

We all want to talk about our product and how fabulous it is, but what's in it for the buyer? This is a terrific book that explains the sales process, how to build relationships with your customers and what's important to the buyer.

Leadership Chronicles of a Corporate Sage: Five Keys to Becoming a More Effective Leader by Susan Bethanis

Not sure what coaching is or if it’s for you? This quick read demonstrates an ideal coaching relationship. You’ll learn to set priorities with your coach and maximize your relationship. If you are thinking about hiring a coach for your team, you’ll learn how to navigate the third party relationship that is created in that scenario.

The 4-Hour Workweek by Timothy Ferriss

This best seller shows you how to outsource almost everything. It’s a great resource for those who want to have balance in their lives. It shows you how and where to ask for help rather than attempting to do it all yourself.

From Kitchen to Market by Stephen F Hall

Written specifically for the specialty food trade, this is a perfect place to start your journey if you want to build a gourmet food brand.

Sell Your Specialty Food by Stephen F Hall

A follow up to Mr. Hall’s From Kitchen to Market. To be reviewed in the future.